2024
Eruoka
A wellness brand that invites people to "discover the Youniverse", offering self-care sessions under an identity built to be remembered. We created the brand from the ground up.
Wellness
Branding
Know More
Walk through the wellness space and everything blurs together. Soft fonts, beige backgrounds, gentle photos of hands and candles. Hide the logos and you couldn't tell most brands apart.
Problem
That is the trap of the category. Calm is easy to imitate, so new brands reach for the same palette and the same soothing tone, and end up invisible. A wellness brand can make every correct choice and still be forgotten the moment someone closes the tab.
Eruoka needed to feel calm without disappearing into the crowd. The goal was recognition: a brand people remember after one session and come back to by choice.
Solution
We built the identity around discovery, so the brand invites people to explore as well as rest.
The compass-star mark carries that idea. A compass is for finding your way, and the star at its centre turns the mark into a small invitation to explore. It sits alongside the line "Discover the Youniverse", a playful, memorable phrase in a category full of soft, forgettable ones.
The palette is warm and grounded: a clear blue against sand tones and the faded neutrals of an old journal. Each colour is named for a state of mind, so the palette describes a feeling as much as a shade.
Whether someone is booking a session or picking up a product, the tone stays the same: unhurried, kind and clear. The social and booking visuals, including "Explore the Youniverse" and "Book a Session Now", carry that tone into the places where people decide to show up.
What we delivered
A full identity, from the mark to the moment someone books a session.
Compass-star logo mark and wordmark
Colour palette, with colours named as states of mind
Typography
The brand line "Discover the Youniverse"
Social and booking visuals, including "Explore the Youniverse" and "Book a Session Now"
What we learned
What designing for a crowded category taught us.
Calm is only the starting point. Every wellness brand promises peace, so a calm look earns no attention on its own. What people remember is the one idea that belongs to you.
A brand line can carry personality the visuals can't. "Discover the Youniverse" adds a wink that a soft palette never could, and gives people a phrase they can repeat to a friend.
Naming colours changes how they get used. When a colour is named for a feeling, picking one becomes a question about mood, which keeps every new piece of work closer to the brand.
The booking moment matters most. All the brand work pays off or falls flat at the point someone decides to book. That screen has to feel as calm as the session itself.
More Works
(GQ® — 02)
©2026
FAQ
01
How do I choose the right package for my business?
02
Can small businesses or startups afford your services?
03
Will I be involved in the process?
04
How do you make sure my brand stands out?
05
What if I want more than the initial designs?
06
Do you provide support after the project is completed?
07
What does a project look like?
08
Do I need to know how to code or design?
2024
Eruoka
A wellness brand that invites people to "discover the Youniverse", offering self-care sessions under an identity built to be remembered. We created the brand from the ground up.
Wellness
Branding
Know More
Walk through the wellness space and everything blurs together. Soft fonts, beige backgrounds, gentle photos of hands and candles. Hide the logos and you couldn't tell most brands apart.
Problem
That is the trap of the category. Calm is easy to imitate, so new brands reach for the same palette and the same soothing tone, and end up invisible. A wellness brand can make every correct choice and still be forgotten the moment someone closes the tab.
Eruoka needed to feel calm without disappearing into the crowd. The goal was recognition: a brand people remember after one session and come back to by choice.
Solution
We built the identity around discovery, so the brand invites people to explore as well as rest.
The compass-star mark carries that idea. A compass is for finding your way, and the star at its centre turns the mark into a small invitation to explore. It sits alongside the line "Discover the Youniverse", a playful, memorable phrase in a category full of soft, forgettable ones.
The palette is warm and grounded: a clear blue against sand tones and the faded neutrals of an old journal. Each colour is named for a state of mind, so the palette describes a feeling as much as a shade.
Whether someone is booking a session or picking up a product, the tone stays the same: unhurried, kind and clear. The social and booking visuals, including "Explore the Youniverse" and "Book a Session Now", carry that tone into the places where people decide to show up.
What we delivered
A full identity, from the mark to the moment someone books a session.
Compass-star logo mark and wordmark
Colour palette, with colours named as states of mind
Typography
The brand line "Discover the Youniverse"
Social and booking visuals, including "Explore the Youniverse" and "Book a Session Now"
What we learned
What designing for a crowded category taught us.
Calm is only the starting point. Every wellness brand promises peace, so a calm look earns no attention on its own. What people remember is the one idea that belongs to you.
A brand line can carry personality the visuals can't. "Discover the Youniverse" adds a wink that a soft palette never could, and gives people a phrase they can repeat to a friend.
Naming colours changes how they get used. When a colour is named for a feeling, picking one becomes a question about mood, which keeps every new piece of work closer to the brand.
The booking moment matters most. All the brand work pays off or falls flat at the point someone decides to book. That screen has to feel as calm as the session itself.
More Works
(GQ® — 02)
©2026
FAQ
01
How do I choose the right package for my business?
02
Can small businesses or startups afford your services?
03
Will I be involved in the process?
04
How do you make sure my brand stands out?
05
What if I want more than the initial designs?
06
Do you provide support after the project is completed?
07
What does a project look like?
08
Do I need to know how to code or design?
2024
Eruoka
A wellness brand that invites people to "discover the Youniverse", offering self-care sessions under an identity built to be remembered. We created the brand from the ground up.
Wellness
Branding
Know More
Walk through the wellness space and everything blurs together. Soft fonts, beige backgrounds, gentle photos of hands and candles. Hide the logos and you couldn't tell most brands apart.
Problem
That is the trap of the category. Calm is easy to imitate, so new brands reach for the same palette and the same soothing tone, and end up invisible. A wellness brand can make every correct choice and still be forgotten the moment someone closes the tab.
Eruoka needed to feel calm without disappearing into the crowd. The goal was recognition: a brand people remember after one session and come back to by choice.
Solution
We built the identity around discovery, so the brand invites people to explore as well as rest.
The compass-star mark carries that idea. A compass is for finding your way, and the star at its centre turns the mark into a small invitation to explore. It sits alongside the line "Discover the Youniverse", a playful, memorable phrase in a category full of soft, forgettable ones.
The palette is warm and grounded: a clear blue against sand tones and the faded neutrals of an old journal. Each colour is named for a state of mind, so the palette describes a feeling as much as a shade.
Whether someone is booking a session or picking up a product, the tone stays the same: unhurried, kind and clear. The social and booking visuals, including "Explore the Youniverse" and "Book a Session Now", carry that tone into the places where people decide to show up.
What we delivered
A full identity, from the mark to the moment someone books a session.
Compass-star logo mark and wordmark
Colour palette, with colours named as states of mind
Typography
The brand line "Discover the Youniverse"
Social and booking visuals, including "Explore the Youniverse" and "Book a Session Now"
What we learned
What designing for a crowded category taught us.
Calm is only the starting point. Every wellness brand promises peace, so a calm look earns no attention on its own. What people remember is the one idea that belongs to you.
A brand line can carry personality the visuals can't. "Discover the Youniverse" adds a wink that a soft palette never could, and gives people a phrase they can repeat to a friend.
Naming colours changes how they get used. When a colour is named for a feeling, picking one becomes a question about mood, which keeps every new piece of work closer to the brand.
The booking moment matters most. All the brand work pays off or falls flat at the point someone decides to book. That screen has to feel as calm as the session itself.
More Works
©2026
FAQ
How do I choose the right package for my business?
Can small businesses or startups afford your services?
Will I be involved in the process?
How do you make sure my brand stands out?
What if I want more than the initial designs?
Do you provide support after the project is completed?
What does a project look like?
Do I need to know how to code or design?